Senior Social Media Marketing Specialist
September 2020 - Present
Lead strategy development and execution of data-driven, on-trend social, digital, and influencer marketing efforts for a growing Fortune 500 retail company with annual sales exceeding $7 Billion.
Senior Talent Brand Specialist
April 2019 - Present
Lead strategy development and execution of branding and multi-channel marketing efforts for recruitment by applying traditional consumer branding and marketing techniques to talent acquisition efforts for a growing Fortune 500 retail company. Work closely with corporate communications and marketing teams.
Social Media Specialist
August 2015-April 2019
Lead strategy development, editorial calender management, content creation, copywriting, website management, and vendor relationship management efforts to create an impactful digital and social media marketing program for recruitment. Develop and launch first-of-its-kind employee brand ambassador program. Implement first-ever talent branding strategy for a growing Fortune 500 retailer.
Marketing & Business Development Specialist
May 2012-August 2015
Independently manage all marketing and business development efforts for growing mid-size law firm including social media, email marketing, content development for print and digital advertising, and promotional events. Develop a streamlined process for producing professional, high-quality, consistent submissions to Request for Qualifications and Request for Proposals that significantly increased business results.
Communications Specialist & Copywriter
May 2010-May 2012
Work with clients of all sizes on projects including branding and re-branding projects, website development, copywriting, photography, script-writing, videography, photography, storyboarding, community engagement and education campaigns, and more as part of a small communication consulting firm.
MA - Strategic Communication
Earned MA in August 2020 with 4.0 GPA. Coursework included: Crisis Communication and Public Relations, Digital Advertising and Social Media, Multimedia/Content Creation, Blogging/Vlogging, Marketing Campaign Development, Professional Research Methods and Data Analysis
BA - Communications
Earned a BA in Communication with minors in Latino/Hispanic Caribbean Studies and Spanish. Particular interest/concentration in intercultural and interpersonal communication and marketing.